Privacy Policy

Last updated: July 8, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal Data to provide and improve the Service. By using the Service, You acknowledge and accept that We will collect, use and disclose information as described in this Privacy Policy, on the lawful bases set out below.

1. Interpretation and Definitions

1.1 Interpretation

The words whose initial letters are capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

1.2 Definitions

For the purposes of this Privacy Policy:

2. Collecting and Using Your Personal Data

2.1 Types of Data Collected

2.1.1 Personal Data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

2.1.2 Usage Data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit Our Service or when You access the Service by or through a mobile device.

2.1.3 User-Generated Content, Prompts and Connected Site Data

When You use the Service, We may collect, access, store or process the following information, depending on how You use Miles and what functionality You request:

This information is:

Important: Please do not include sensitive personal information (such as financial account numbers, government identification numbers, health information, children’s data, special-category data under the GDPR, or third-party personal data without an appropriate lawful basis or consent) in Your prompts or connected site content. The Service is not designed or intended to process special-category or sensitive personal data, and You do so at Your own risk. You are responsible for ensuring You have the right to share, connect or instruct Us to process any information You provide or make available through Your WordPress sites, sandboxes, APIs or coding-agent integrations.

2.2 Use of Your Personal Data

The Company may use Personal Data for the following purposes:

We may share Your personal information in the following situations:

2.3 Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy, including to provide the Service, maintain accounts and subscriptions, keep required tax and accounting records, comply with legal obligations, resolve disputes, maintain security, troubleshoot issues, and enforce our legal agreements and policies. Customer Content, prompts, sandbox data and connected-site data are retained only for as long as reasonably necessary to provide the requested functionality, maintain history where enabled, operate and secure the Service, comply with law, or as otherwise agreed with the customer.

The Company will also retain Usage Data, logs, tokens or identifiers, diagnostic data and security records for internal analysis, security, debugging, abuse prevention and service-improvement purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen security, troubleshoot or improve the functionality of Our Service, document customer instructions or service events, or when We are legally obligated to retain this data for longer periods.

2.4 Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Where required by applicable law, We rely on appropriate legal mechanisms for international transfers, which may include adequacy decisions, the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Addendum, transfer impact assessments, contractual safeguards and supplementary technical and organizational measures. Your use of the Service may involve transfers to Canada, the United States, the European Economic Area and other locations where We or Our providers operate.

The Company will take commercially reasonable steps to ensure that Your data is treated securely and in accordance with this Privacy Policy. We will use appropriate safeguards for international transfers of Your Personal Data as described in the "Transfer of Your Personal Data" section above.

2.5 Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so, and requests involving Customer Content or personal data from a connected WordPress site may need to be submitted by or routed through the customer that controls that site data.

2.6 Disclosure of Your Personal Data

2.6.1 Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will use reasonable efforts to provide notice before or promptly after Your Personal Data is transferred and becomes subject to a materially different Privacy Policy.

2.6.2 Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

2.7 Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, API connection, plugin integration, coding-agent workflow or method of electronic storage is 100% secure. While We strive to use commercially reasonable technical and organizational measures to protect Your Personal Data, which may include access controls, encryption in transit, logging, monitoring and credential-handling practices, We cannot guarantee its absolute security.

3. Detailed Information on the Processing of Your Personal Data

The Service Providers, subprocessors and third-party providers We use may have access to Your Personal Data, Customer Content, Usage Data or related technical data only as needed to provide their services to Us. These providers may collect, store, use, process and transfer information about Your activity on Our Service in accordance with their privacy policies and Our agreements with them. We maintain an evergreen list of current material subprocessors and AI model providers, including hosting, logging/analytics, payment, support, communications and AI providers, at https://bymiles.ai/subprocessors or another page We designate. We may update that list from time to time; where required by the GDPR or applicable data processing terms, We will provide advance notice of material new subprocessors and an opportunity to object as required by law or contract.

3.1 Email Marketing

We may use Your Personal Data to contact You with newsletters, marketing or promotional materials and other information that may be of interest to You. You may opt-out of receiving any, or all, of these communications from Us by following the unsubscribe link or instructions provided in any email We send or by contacting Us.

We may use Email Marketing Service Providers to manage and send emails to You.

3.2 Payments

We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing, subscription management, tax calculation, invoicing and fraud prevention, including Polar and Stripe, as applicable.

We do not store full credit card numbers or full payment card details on Our systems. Payment card information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy and payment terms. We may receive and store limited billing and transaction information from payment processors, such as customer identifiers, payment method tokens or last-four/brand information, subscription status, invoices, payment status, billing address, tax information and fraud or chargeback information. These payment processors are responsible for handling card data under PCI-DSS or similar payment-security standards.

3.3 Artificial Intelligence Services

Our Service uses artificial intelligence (AI) and machine learning technologies to provide features such as website design, content creation, editing, management, WordPress theme or configuration assistance, and automated actions requested through the Miles interface, WordPress plugin, Bymiles-hosted sandboxes, APIs, MCP interfaces or coding-agent integrations. To provide these AI-powered features, We utilize third-party AI model providers and related infrastructure providers.

3.3.1 Third-Party AI Providers and Model Changes

3.3.2 How Your Data Is Used with AI Features

When You use the AI-powered features of Our Service:

3.3.3 Your Choices

You may choose not to use the AI-powered features of the Service. However, as AI features are core to the Service’s functionality, opting out may limit Your ability to use certain features.

For more information about how AI features work and Your responsibilities when using AI-generated content, please refer to Our AI Disclaimer.

4. GDPR Privacy

We may process Personal Data under the following conditions:

In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. For Customer Content and personal data made available through connected WordPress sites, staging/local environments, Bymiles-hosted sandboxes, APIs, MCP interfaces or coding-agent integrations, the customer generally determines the purposes and means of processing and Bymiles processes that data as a processor or service provider on the customer’s documented instructions under applicable data processing terms. Customers are responsible for providing notices, obtaining consents, establishing lawful bases and responding to data-subject requests for personal data they control, including for users in the EU and Germany.

4.2 Your Rights under the GDPR

The Company undertakes to respect the confidentiality of Your Personal Data and to facilitate the exercise of Your rights.

You have the right under this Privacy Policy, and by law if You are within the EU, to:

4.3 Exercising of Your GDPR Data Protection Rights

You may exercise Your rights of access, rectification, erasure, restriction, portability, objection and withdrawal of consent by contacting Us. Please note that we may ask You to verify Your identity before responding to such requests. If You make a request, We will try our best to respond to You as soon as possible and, where the GDPR applies, within the time required by law. If Your request relates to personal data controlled by one of Our customers, We may direct You to that customer or assist the customer in responding as required by applicable data processing terms.

You have the right to complain to a Data Protection Authority about Our collection and use of Your Personal Data. For more information, if You are in the European Economic Area (EEA), including Germany, please contact Your local data protection authority in the EEA. Users in Germany may contact their competent state data protection authority. We will cooperate with competent supervisory authorities where required by law.

5. CCPA/CPRA Privacy Notice (California Privacy Rights)

This privacy notice section for California residents supplements the information contained in Our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.

5.1 Categories of Personal Information Collected

We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Consumer or Device. The following is a list of categories of personal information which we may collect or may have been collected from California residents within the last twelve (12) months.

Please note that the categories and examples provided in the list below are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact collected by Us, but reflects our good faith belief to the best of Our knowledge that some of that information from the applicable category may be and may have been collected. For example, certain categories of personal information would only be collected if You provided such personal information directly to Us.

Under CCPA/CPRA, personal information does not include:

5.2 Sources of Personal Information

We obtain the categories of personal information listed above from the following categories of sources:

5.3 Use of Personal Information

We may use or disclose personal information We collect for “business purposes” or “commercial purposes” (as defined under the CCPA/CPRA), which may include the following examples:

Please note that the examples provided above are illustrative and not intended to be exhaustive. For more details on how we use this information, please refer to the “Use of Your Personal Data” section.

If We decide to collect additional categories of personal information or use the personal information We collected for materially different, unrelated, or incompatible purposes, We will update this Privacy Policy.

5.4 Disclosure of Personal Information

We may use or disclose and may have used or disclosed in the last twelve (12) months the following categories of personal information for business or commercial purposes:

Please note that the categories listed above are those defined in the CCPA/CPRA. This does not mean that all examples of that category of personal information were in fact disclosed, but reflects our good faith belief to the best of our knowledge that some of that information from the applicable category may be and may have been disclosed.

When We disclose personal information for a business purpose or a commercial purpose, We enter a contract that describes the purpose and requires the recipient to keep that personal information confidential, use it only to perform the contracted services, and comply with applicable service-provider, contractor or processor obligations. We do not sell Customer Content or connected-site personal information, and We do not share it for cross-context behavioral advertising.

5.5 Sharing of Personal Information

We may disclose, and have disclosed in the last twelve (12) months, Your personal information identified in the above categories with the following categories of third parties for the business purposes described in this Privacy Policy:

5.6 Sale of Personal Information

As defined in the CCPA/CPRA, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information by the Business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

We do not sell personal information or share personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. We allow Service Providers, contractors and processors to use personal information only for the business purposes described in Our Privacy Policy and Our agreements with them.

We have not sold or shared for cross-context behavioral advertising the following categories of personal information in the last twelve (12) months:

Please note that the categories listed above are those defined in the CCPA/CPRA. Disclosures to Service Providers, contractors, processors, payment processors, AI model providers, hosting providers, logging/analytics providers, support tools and customer-authorized integrations are made for business purposes, not as a sale or sharing for cross-context behavioral advertising.

5.7 Sale of Personal Information of Minors Under 16 Years of Age

We do not knowingly collect personal information from minors under the age of 16 through our Service, although certain third party websites that we link to may do so. These third-party websites have their own terms of use and privacy policies and We encourage parents and legal guardians to monitor their children’s Internet usage and instruct their children to never provide information on other websites without their permission.

We do not knowingly sell or share for cross-context behavioral advertising the personal information of Consumers We actually know are less than 16 years of age. To exercise any applicable opt-out right, You (or Your authorized representative) may submit a request to Us by contacting Us.

If You have reason to believe that a child under the age of 13 (or 16) has provided Us with personal information, please contact Us with sufficient detail to enable Us to delete that information.

5.8 Your Rights under the CCPA/CPRA

The CCPA/CPRA provides California residents with specific rights regarding their personal information. If You are a resident of California, You have the following rights:

5.9 Exercising Your CCPA/CPRA Data Protection Rights

Please see the “Do Not Sell or Share My Personal Information” section and “Limit the Use or Disclosure of My Sensitive Personal Information” section for more information on how to opt out, if applicable, and limit the use of sensitive information collected.

Additionally, in order to exercise any of Your rights under the CCPA/CPRA, and if You are a California resident, You can contact Us:

Only You, or a person registered with the California Secretary of State that You authorize to act on Your behalf, may make a verifiable request related to Your personal information.

Your request to Us must:

We cannot respond to Your request or provide You with the required information if We cannot:

We will disclose and deliver the required information free of charge within 45 days of receiving Your verifiable request. The time period to provide the required information may be extended once by an additional 45 days when reasonably necessary and with prior notice.

Any disclosures We provide will only cover the 12-month period preceding the verifiable request’s receipt.

For data portability requests, We will select a format to provide Your personal information that is readily usable and should allow You to transmit the information from one entity to another entity without hindrance.

5.10 Do Not Sell or Share My Personal Information

As defined in the CCPA/CPRA and described in the "Sale of Personal Information" section above, “sell” and “sale” mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a Consumer’s personal information by the Business to a third party for valuable consideration. This means that We may have received some kind of benefit in return for sharing personal information, but not necessarily a monetary benefit.

We do not sell personal information or share personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA. We allow Service Providers, contractors and processors to use Your personal information only for the business purposes described in Our Privacy Policy and Our agreements with them.

If Our practices change and We sell or share personal information in a way that gives You an opt-out right under the CCPA/CPRA, You will have the right to opt out. To exercise any applicable opt-out right, please contact Us.

5.11 Limit the Use or Disclosure of My Sensitive Personal Information

If You are a California resident, You have the right to limit the use and disclosure of Your sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests such services or goods.

We collect, use and disclose sensitive personal information, such as account credentials, access tokens, payment identifiers or sensitive information You choose to include in prompts or connected-site data, only in ways that are necessary to provide, secure, troubleshoot and improve the Service, or as otherwise permitted by law. We do not use sensitive personal information to infer characteristics about You. For more information on how We use Your personal information, please see the “Use of Your Personal Data” section or contact us.

6. “Do Not Track” Policy as Required by California Online Privacy Protection Act (CalOPPA)

Our Service does not respond to Do Not Track signals.

However, some third-party websites do keep track of Your browsing activities. If You are visiting such websites, You can set Your preferences in Your web browser to inform websites that You do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of Your web browser.

7. Your California Privacy Rights (California’s Shine the Light law)

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

If you’d like to request more information under the California Shine the Light law, and if You are a California resident, You can contact Us using the contact information provided below.

8. California Privacy Rights for Minor Users (California Business and Professions Code Section 22581)

California Business and Professions Code Section 22581 allows California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

To request removal of such data, and if You are a California resident, You can contact Us using the contact information provided below, and include the email address associated with Your account.

Be aware that Your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

9. Children’s Privacy

Our Service is intended for business and professional users and does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. Customers should not connect WordPress sites, sandboxes or datasets that intentionally include children’s personal information unless they have the authority and lawful basis to do so and have agreed appropriate terms with Us. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

10. Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

11. Canadian Privacy Rights (PIPEDA)

This Privacy Policy is also designed to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), British Columbia's Personal Information Protection Act (PIPA) and other applicable Canadian privacy laws. We are responsible for personal information under Our control and have designated a contact accountable for Our compliance, who can be reached at privacy@bymiles.ai.

Consent. We obtain Your consent before or at the time of collecting Your personal information. Consent may be express (for example, by creating an Account or submitting information) or implied by Your use of the Service where the purpose would be obvious to a reasonable person. You may withdraw Your consent at any time, subject to legal or contractual restrictions, by contacting Us, although this may affect Your ability to use certain features.

Access and Correction. You have the right to request access to the personal information We hold about You and to request correction of information that is inaccurate, incomplete or out of date. Upon receiving a written request and verifying Your identity, We will respond within the time required by law, subject to any applicable legal exceptions.

Breach Notification. In the event of a breach of security safeguards involving personal information that creates a real risk of significant harm, We will notify the Office of the Privacy Commissioner of Canada and affected individuals as soon as feasible, and will keep records of breaches as required by PIPEDA. Where the breach involves Customer Content or connected-site data, We will also promptly notify affected customers so they can take appropriate protective measures. You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada (www.priv.gc.ca; toll-free 1-800-282-1376).

12. Quebec Residents (Law 25)

If You are a resident of Quebec, the Act respecting the protection of personal information in the private sector, as amended by Law 25, gives You additional rights and imposes additional obligations on Us. The person responsible for the protection of personal information (Our Privacy Officer) can be reached at privacy@bymiles.ai.

Consent and Purposes. We collect personal information only for the purposes described in this Privacy Policy and obtain consent where required. Where We collect sensitive personal information, We obtain express consent. You may withdraw consent at any time, subject to legal and contractual restrictions.

Confidentiality Incidents. If a confidentiality incident involving Your personal information presents a risk of serious injury, We will notify You and the Commission d’accès à l’information du Québec (CAI) promptly and keep a register of incidents, as required by Law 25.

Transfers Outside Quebec. Before transferring personal information outside Quebec (including to Our subprocessors and AI providers in the United States and elsewhere), We conduct a privacy impact assessment where required and put in place appropriate safeguards, including contractual protections such as Standard Contractual Clauses.

Automated Decisions and Portability. Where We use Your personal information to render a decision based exclusively on automated processing that produces legal effects or similarly significant effects concerning You, We will inform You and, on request, provide information about that processing and Your right to have it reviewed by a member of Our staff. Routine AI-assisted content, design or configuration suggestions made by Miles in response to Your instructions are not decisions about You for the purposes of this provision. You may also request that the computerized personal information You provided to Us be communicated to You in a structured, commonly used technological format. You have the right to file a complaint with the CAI.

13. Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We may also update Our subprocessor and AI model provider list from time to time as described above.

For material changes to this Privacy Policy, or where required by applicable law, We will use reasonable efforts to let You know via email and/or a prominent notice on Our Service prior to the change becoming effective, and will update the “Last updated” date at the top of this Privacy Policy. For material new subprocessors affecting personal data processed under the GDPR, We will provide notice and an opportunity to object where required by applicable data processing terms.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Us

If you have any questions about this Privacy Policy, data processing terms, subprocessors, international transfers, security, or Your privacy rights, You can contact us: